| pass | ver | metric | est |
consensus | action | why |
|---|
| 20260811 | 8618ed2 | Steam store CTR % (7d) | 2.25 | 2.78 | skip:zero-stake | Without approval, the recent CTR increase is likely to regress toward the prior 2.2–2.3% base over several weeks. I use 2.25% because the 7-day window smooths both the rise and any fade. |
| 20260811 | 8618ed2 | Trials WoW growth ratio | 1.15 | 1.1 | skip:normalized edge below min_edge | Approval supports maintaining a modestly positive trials trend, but the recent fall from 1.21 to 1.02 shows that extrapolation should be restrained. I estimate 1.15, only somewhat above parity. |
| 20260811 | 8618ed2 | Trials WoW growth ratio | 0.9 | 1.03 | skip:normalized edge below min_edge | With the action declined, I expect the trials ratio to give back part of its volatile recovery and settle slightly below parity by Aug 26. The estimate is still above the earlier 0.61–0.70 base because the recent level has materially improved. |
| 20260811 | 8618ed2 | Steam store impressions (7d) | 300000.0 | 264958.4 | skip:normalized edge below min_edge | The approved Aug 26 reach estimate starts from the recent 258k base and persistent decline, then adds a moderate cumulative benefit from better trucking-sim targeting. The weakly relevant Steam event prevents assuming a return to the much higher 373k level. |
| 20260811 | 8618ed2 | Steam store CTR % (7d) | 2.65 | 2.85 | skip:normalized edge below min_edge | By Aug 26, approval could compound the live trucking-tag and description benefits, so I place CTR above the current 2.4% and declined case. The 7-day window and non-live capsule keep the estimate below an aggressive 3%. |
| 20260811 | 8618ed2 | Steam trial-to-paid (14-day cohort) | 23.5 | 24.16 | skip:normalized edge below min_edge | For the approved Aug 15 cohort, I use the current 22.9% as the base and allow only a small near-term uplift. The 14-day cohort is noisy and the recent trend is negative, so the estimate remains close to current. |
| 20260811 | 8618ed2 | Steam recent review percentage | 94.0 | 92.42 | skip:normalized edge below min_edge | The declined branch has no expected causal effect on reviews, and the recent base is stable at 94%. I see insufficient evidence to forecast a return to the earlier 96–97% level. |
| 20260811 | 8618ed2 | Steam recent review percentage | 94.0 | 92.38 | skip:normalized edge below min_edge | The current 94% review score has held across the latest observations and review metrics have low volatility. Approval is unlikely to change the score materially by Aug 26, so I retain 94%. |
| 20260811 | 8618ed2 | Steam trial-to-paid (14-day cohort) | 21.5 | 23.6 | skip:normalized edge below min_edge | The declined case extends the recent deterioration from the 26–28% range toward the current low-20s. I estimate 21.5% rather than a much lower value because the latest cohort has already shown some rebound from 20.6%. |
| 20260811 | 8618ed2 | Steam trial-to-paid (14-day cohort) | 24.0 | 24.88 | skip:normalized edge below min_edge | The approved Aug 26 cohort forecast uses the recent 21–23% floor as the base but allows time for improved acquisition quality or funnel effects to lift conversion modestly. High cohort volatility makes 24% only a cautious improvement. |
| 20260811 | 8618ed2 | In-app NPS (30-day) | 54.0 | 50 | skip:normalized edge below min_edge | I start from the current NPS near 50.5 and its otherwise stable 50–52 range, then assign a moderate long-run benefit to the approved action. December is far enough away for a few points of improvement, but the unspecified intervention keeps confidence low. |
| 20260811 | 8618ed2 | In-app NPS (30-day) | 47.5 | 50 | skip:normalized edge below min_edge | The NPS base is around 50.5 with a mild -2.4% 7-day trend and low daily volatility. With the action declined, I extrapolate a gradual drift toward the upper-40s by December rather than a sharp deterioration. |